4.15.2009

We All Scream

We interrupt Pete Seeger Week for this commercial break:

Ben & Jerry's has announced a contest ("Do The World A Flavor") that will allow you to create your own ice cream flavor, although sadly taste testing is not allowed. You can, however, design the flavor and the packaging. My entry, at left, involves sweet cream ice cream with chocholate chip and oatmeal cookies, as well as a chocoalte crumble swirl.

The winning ice cream will be sold in stores in 2010, and it's inventor will recieve a trip to the company's fair trade cocoa co-op in the Dominican Republic.

Townblog has long admired the progressive and socially responsible company culture that Ben & Jerry's has maintained, and is a proud -- if perhaps too frequent -- consumer of its products.

Perhaps you'd like to try your hand at developing a Seeger-themed ice cream? Something rustic, involving coffee or granola...?

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